This autumn, JB Ander launched its debut pop-up event in Austin, Texas to kick off Grand Prix weekend in style. Hosted by the bold visionaries at Texas House, the soirée welcomed thousands of guests to the iconic Stubb’s Waller Creek Amphitheater in the heart of Austin, transforming the iconic venue into a lively showcase of music, style, and Texan hospitality.

An Evening of Icons and International Tastemakers

The evening’s guest list was as dynamic as the city itself. From NYSE Texas leadership to Saks Fifth Avenue stylists, the atmosphere buzzed with conversation and creativity. Attendees were treated to a full sensory experience: live music, stand-up comedy, and a taste of authentic Austin brands like Allens Boots and Stubb’s BBQ.

Adding to the excitement, appearances by the Ferrari racing team brought an unmistakable energy to the celebration, perfectly blending the thrill of performance with the refinement of Italian design. To say JB Ander felt right at home in Austin is an understatement. 

The JB Ander Lounge: An Italian Escape in the Heart of Austin

At the center of the event’s VIP space stood the JB Ander lounge, a luxurious retreat designed to embody the same balance of sophistication and craftsmanship found in our Italian-made loafers. Guests were invited to see, touch, and experience our collection up close; feeling the supple leather, admiring the hand-finished details, and understanding what makes each pair a lasting investment in style.

An Unforgettable Celebration of Culture, Craftsmanship, and Connection.

Throughout the evening, the JB Ander team connected with Austin’s business leaders, tastemakers, and culture curators, discussing shared values of artistry, ambition, and authenticity that define both the brand and the city.

Looking Ahead

JB Ander is proud to bring the tradition of Italian craftsmanship to modern menswear. 

We set very specific, lofty goals for our Austin pop-up and we couldn’t have been more thrilled to see them accomplished so sensationally. 

The warm reception and enthusiastic live interaction between event guests and our latest collection was more rewarding than words can describe.

To everyone who joined us at Texas House’s Race Weekend: thank you for being part of our first pop-up experience. We look forward to continuing this journey and bringing JB Ander to new pop-up experiences around the world.