SS25 CAMPAIGN OVERVIEW

INSPIRATION

JB Ander's SS25 campaign is inspired by our favorite books—the world-building page-turners that open unlimited possibilities when unleashed by your imagination.

Style, after all, is nothing without imagination.

COLORWAY

Inclusive of the 2025 Pantone color of the year (17-1230 Mocha Mousse), SS25's color palette incorporates earthy rusts, lighter creams and sage, with complements of navy and stonewashed denim blues.

VIBE

Sun-drenched plaster walls evoke the color and texture of pages in a book; tying in the campaign's literary inspiration.

The vibe is casual, chic, and comfortable.

SUBTEXT

STATUS?

FLIPPING PAGES.

Have you heard that reading a book is the newest status symbol? 

In a chronically online, frazzled, and fast-paced life, having time to be offline is reserved for a lucky few. Taking time, slowing down, and delaying gratification truly is a luxury.

So this season we honor the pure indulgence of flipping pages while sipping a latte at the corner café.

We'll save you a seat.